Medallia has entered into a definitive agreement to acquire Decibel, a leader in digital experience analytics, for approximately $160M.
“There has been a massive shift to digital and the Decibel acquisition will add vital digital journey and experience capabilities, providing even more value to our customers and prospects. The addition of Decibel uniquely positions Medallia as the only experienced vendor that brings together the physical world, contact center and digital in a single signal platform.” Alan Webber, Program Vice President, IDC.