Harbert European Growth Capital Fund II, SCSp (“HEGC”) has funded Codec.ai (“Codec”) with venture debt capital. Codec is a rapidly growing contextual data platform, providing unique insights on consumer trends for large brands to optimize their digital marketing techniques. They are already working with some of the world’s leading companies such as Unilever, L’Oreal, Danone and Reckitt Benckiser. The platform allows global brands to put audiences at the heart of their decision making, by identifying their target market, understanding the consumer behavior and formulating budget decisions regarding their content, new product development and media spend. The debt will be used to help Codec continue its organic expansion, expanding the capability of the platform to better serve global consumer brands.
To read the full article here.