Claret Capital Partners is delighted to announce that two of its funds have invested in Spiideo‘s latest $20 million funding round to accelerate the development and adoption of its AI automated sports video technology.

As the global value of sports media rights reaches a record high of almost $56bn, SaaS company Spiideo is spearheading the transformation in sports video from manual to automatic using AI. The company is already generating half of its revenue in the North American market, and will use this new investment to further accelerate innovation by expanding its product and AI teams, and drive growth through an expanded international sales team.

Already a global market leader, present in more than 60 countries, Spiideo’s products are installed in over 6,000 venues and used by more than 4,000 teams across English football’s Premier League, NHL (North America’s National Hockey League), NBA (North America’s National Basketball Association), Serie A, MLS, Ligue 1, NCAA, Liga MX, and Bundesliga, as well as numerous second and third tier international leagues. Spiideo’s cloud native cameras, which are the most flexible and powerful AI cameras on the market, enable a range of automated production and analysis services.

Accelerated growth is being experienced in the utilisation of Spiideo’s ‘Spiideo Play’ cloud-based broadcasting and live-streaming platform for media rights holders, leagues, and clubs. Spiideo leverages AI automation to supply “TV-class” production at previously unimaginable price points, enabling increased commercialisation of lower tier leagues and niche sports in an increasingly inflated media rights market. As the landscape of sports broadcasting changes and develops, Spiideo is leading the transformation in enabling more fans to watch and engage with the teams they follow, irrespective of their level or popularity.

In addition to its production and live-streaming capability, Spiideo’s ‘Spiideo Perform’ product – a cloud-based and multi-angle sports video analysis tool with live game and player data – unlocks the full potential of teams and players. It is trusted by elite clubs such as Brentford, Wolves, Inter Milan, LA Galaxy and numerous women’s national soccer teams including World Cup winners, Spain, as well as all teams in the US National Women’s Soccer League (NWSL).

An AI-native company, Spiideo is in a prime position to capitalise on the rapid AI transition of the sports video production and analysis industry. Spiideo was co-founded in 2012 in Malmö, Sweden, by CEO Patrik Olsson (former VP, Head of Software at Sony) and Chairman, Örjan Johansson (co-founder of, and headed development for, Bluetooth).

The funding follows a year of rapid growth and significant milestones for Spiideo. In 2024, for the fourth consecutive year, Spiideo was named as one of the Financial Times’ fastest-growing companies. Spiideo also announced a new partnership to provide streaming services to ESPN’s Wide World of Sports (a 220-acre multi-sport complex which plays host to up to 400 fixtures every weekend) as well as the expansion and renewal of its long standing relationship with the the National Women’s Soccer League (NWSL) in the US, providing every stadium in the league with Spiideo AI camera systems.

Philip Treacy, Senior Associate at Claret Capital Partners comments: 

“We’re thrilled to have participated in this round, and to be further supporting Spiideo as it continues to solidify its position as a global market leader in the sportstech industry.”

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