Butternut Box, a London-based fresh dog food business with a tech-driven platform that delivers HelloFresh-style, catered dog food, has raised $55.4 million (€47.2 million) in a funding round led by L Catterton, the consumer-focused private equity firm.White Star Capital, Five Seasons Ventures and Passion Capital also participated. We covered their early funding round back in 2017.

Founded in 2016, Butternut Box bills itself as a “human-grade, fresh dog food company” with a “personalized dietary offering” driven by its own tech platform.

Led by Goldman Sachs alumni Kevin Glynn and David Nolan, the company says its proprietary algorithm identifies how many calories each individual dog needs based on age, weight, breed, activity levels and body condition, and then pre-portions this amount into daily servings.

This article first appeared in TechCrunch 10th August, 2021

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