Mobile developer Outplay Entertainment has rebranded for the first time since it was founded in 2010. The Scottish studio partnered with design agency JDO to update its aesthetics around the idea of “limitless fun.”

Outplay cofounder and president Richard Hare says that the team conceived of the original brand identity before the studio opened. The company has grown since then, raising funds to the tune of $9 million total and acquiring developers such as Eight Pixels Square. It was enormously successful last year, ranked the fastest-growing Scottish tech company by the Deloitte Technology Fast 500. Outplay also reported a 1,904 percent growth in revenue since 2013.

“We wanted to take the time to take stock of our original vision for the company, the journey we’ve been on since then, who we are now as a team (in all of its cultural and creative diversity), and crucially who our players are and how our games connect us all,” said Hare in an email to GamesBeat.

Outplay’s free-to-play mobile titles, such as Crafty Candy and Mystery Match, have been downloaded over 100 million times when combined, according to Pocket Gamer. In 2018, the studio is focused on adding community features for its existing games as well as developing new titles for its portfolio.

Image Credit: Outplay Entertainment

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